CASE STUDY :
How Strategic Social Media Editing Transformed
Kiran's LinkedIn Journey
A tale of exceptional growth
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KIRAN LASIYAL
Social Media Manager & video editor
CLIENT OVERVIEW :
Kiran Lasiyal is a personal branding expert who helps founders, finance professionals, and business coaches build their brand presence through social media.
Kiran, a social media manager & video editor with four years of experience, wanted a unique LinkedIn post style to enhance her personal brand. When she approached me, we delved into her work, insights, and recent analytics to craft a strategy tailored to her goals.
Our primary objective was to boost Kiran’s visibility on LinkedIn within a short timeframe. We focused on positioning her as a standout content creator & build an authority with a distinctive voice, a sharp content strategy, and the ability to captivate a wide audience.
OBJECTIVE :
STRATEGY IMPLEMENTATION:
Content Optimization
Kiran's existing content, content styling was analyzed and improvements were made to titles, descriptions, and captions to make them more engaging and shareable. Incorporating story telling techniques and captivating visuals helped capture viewer's attention and encourage sharing.
Increased Engagement
Kiran responded promptly to all the comments, direct messages, also started initiating conversations, asking questions and addressing queries. This built a stronger connection with her followers and increased audience loyalty.
Delivery of final copy
Content Schedule
Closely monitoring trends and viral content in her niche , we guided Kiran by creating content that aligned with her niche trends. Since Kiran was already an experienced social media manager, chatting about her content calendar felt like brainstorming with a friend. We hopped on a call, tossed around ideas, and nailed down the kind of posts that would bring in more sales and the right audience. With those golden insights in hand, I put together a content calendar that wasn’t just a plan—it was a game-changer for her LinkedIn presence! 🚀
Kiran's existing content was her final draft when it came to me. I have analyzed it properly with each and every sentences to make it more catchy. Also, commented a few times to add some famous phrases to go with that content which will end up relate more with her target audience. At last, by applying all the suggestions, I have created another document copy to show her the final content and delivered within EOD so that she can plan out that Edited copy with her strategy schedule. No revision has come to me out of the whole contract. She has adopted the final version throughout by her on LinkedIn post.
Testimonial by Kiran
Working with Linkingwordz was a game-changer for my content writing journey. She not only fine-tuned my 3 LinkedIn posts with meticulous editing but also transformed them into impactful pieces that resonated with my audience. Her keen eye for detail and strategic refinements boosted my post impressions by 26% in a week and increased my follower count by 9.3%. The entire process was seamless, with clear feedback in track changes and a polished final version delivered within an impressive 20-hour turnaround. If you’re looking for an editor who elevates your content effortlessly, she’s the one to trust!
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The post soared , surpassing views in just one day, bringing priceless happiness. She got to engage more with her set of audience and it helped her to reach more set of amazing audience.